A STRONG IMAGE FOR BRANDING PURPOSES
On the global scene, Denmark is a first-mover within clean energy due to on the ongoing focus and development of the central core competences needed to accelerate in this type of technology. To the outside world, this fact has not just conveyed a seriously positive country of origin effect, but has also led to the adaptation of our energy solutions. Consequently, Denmark has a very strong export in this industry with solutions based on cutting-edge expertise both in development and technological innovation.
An additional reason for promoting investment into solar power is that by being part of the movement toward a brighter zero-emission future, organizations create a strong branding effect toward stakeholders, hereunder customers and investors. Thus, from a branding standpoint, the participation is also well documented.